As everyone jumps on the web wagon with live streamed fashion shows and bloggers sitting front row and centre, SHOWstudio, the pioneers of fashion online, have moved on to the next step. After inviting the public to watch a Nick Knight fashion shoot as it happened, at Somerset House during London Fashion Week, now the photographer’s phenomenal website has asked Gareth Pugh to move in and create fashion before your very eyes. This will be your chance to see a designer at work as he makes an interpretation of one of his S/S 2010 pieces, and a webcam will capture every cut, stitch and movement, and stream it online. The British designer is a long-time collaborator to the site, so he is the perfect choice to launch this project, and be the first of many designers who will create one-off pieces, that will then be sold in the SHOWstudio SHOP.
Gareth Pugh will be in residence on the 20, 23 and 24 November
1-9 Bruton Place