To Die For: Prada's beyond beautiful new book

18 November 2009


When a young Miuccia Prada took over her grandfather’s luggage business in the Seventies, there was no indication that she would become one of the most influential fashion designers of modern times.

And now the much-awaited new book, Prada: Creativity, Modernity, Innovation charts the meteoric rise of one of the most fascinating labels in fashion today.

At over 700 pages, the book is so indulgently comprehensive in its detailing of the fashion collections, art projects, architecture and philanthropic foundations with which Prada is synonymous, that it’s not so much a retrospective as a hole in the space-time continuum allowing you to get dragged into the world of Prada past and present.

Our favourite section of the book displays all of Prada’s iconic advertising campaigns, showcasing the standout clothes and accessories from past collections. Over the years, Prada has had so many incredible fashion moments that even the most devoted style watcher can’t remember them all. Every page-turn offers another flashback; from the 1996 lime green formica print ‘geek chic’ look, to those candy pink patent Mary Janes, Kirsten McMenamy in the tiny rosebud print skirt, and Grazia’s all-time favourite Prada collection: Spring/Summer ’00 with those beautiful pleated lip print skirts. Prada have very kindly allowed us to publish a gallery of twenty iconic images from their advertising campaigns. [See our gallery below]

If you only buy one fashion book this erm, decade… make it this one. Beyond cool.



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