When we first spotted her doing the school run with pal Stella McCartney, Claudia Schiffer officially became our favourite yummy mummy. Mixing classic tailoring with jeans, a bright twist and some awesome accessories (including that fab pink and green Marc Jacobs scarf; beee-autiful), it seems nobody does daywear like Claudia. So it makes sense that the supermodel, who for two decades has fronted massive campaigns for big hitters including YSL, Guess, Chanel and Alberta Ferretti, now has her sights set on her own fashion line (can't say we didn't predict this...). She told a luxury conference in
'I would love to create my own lines now. I want the brand to be timeless and classic, with a fashion sensibility. I would love to do cashmere, it is something I wear all the time myself... I would love to do something that is a bit more price friendly and... a lot of cashmere is very classic, I would like to create something that is a bit more fashion.'
While other celebs-turned-designers like Victoria Beckham have opted to go down the glam eveningwear route, we think there’s a real market for a new daywear line, especially one inspired by Claudia’s own uber-chic but versatile wardrobe. And if we’re going along with this train of thought, we can just imagine her collection being based on a sort of fashionista-in-the-country idea. She also told the audience:
'I do enjoy having a quiet life and, on the weekends, we go away to the countryside and do normal things, which make me feel good.' At the moment, Claudia’s on the hunt for a backer for her first foray into the designing world. Club 21, are you listening?