Madonna’s FIRST campaign for Dolce & Gabbana!

10 November 2009


Stefano Gabbana only started on Twitter last month but already he has something of a cult following. Which is not surprising, when he’s breaking stories like this.. “We are at the last shot..M [Madonna] is simply beautiful" and "we’re very, very tired but very happy as well....”

So it’s official: Madonna is the new face of Dolce & Gabbana’s Spring 2010 campaign, as shot this past weekend in New York by photographer Steven Klein, (who has become one of the superstar’s favourite collaborators in recent years).

Amazingly, after a decade and a half of appearing in Dolce & Gabbana clothing, this is the first time Madonna has modelled in the label’s ad campaign.

Madonna first met Stefano Gabbana and Domenico Dolce back in the early 90’s on the set of the movie Dick Tracey. The singer soon commissioned the pair to design the wardrobe for her infamous "The Girlie Show” tour in 1993. Dolce & Gabbana’s official website (it’s a made up word, y’know, like ‘google’) says the trio have “retained a strong bond and mutual respect ever since.”

And Spring '10 couldn’t be a better collection for Madonna to model for her Dolce debut; not only was there a finale of corsets, but the label firmly returned to the brand’s Italian roots with 50’s movie star leopard prints and pencil skirts, and Sicilian style lace. According to “it seemed only fitting that Madonna, who embodies both the strong sensuality of the brand and who shares an Italian heritage with the designers should be the one to showcase the Sicilian inspired collection”. Or as Stefano Gabbana tweeted at the end of this weekend’s shoot “to have Madonna in our campaign is a dream come true”.


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