09 November 2009

eBay’s fashion mag!

ebay

eBay is like an Aladdin’s cave for savvy shoppers – pretty tricky to navigate but full of hidden gems that are well worth the time spent (there are 200million items up for grabs on any given day, you do the shopping maths…) trawling through what’s on offer. And now the folks behind the massive auction site are making life even simpler for us. On Wednesday eBay will launch an initiative to make the site easier to navigate in the shape of, wait for it, an online fashion magazine! The Inside Source will streamline key trends of items on eBay to give it a lot more focus. Individual products from fashion to furniture will be plugged through glossy mag style articles and interviews with everyone from celeb stylists to designers; genius! Grazia is particularly obsessed with the Most Watched section...

The Inside Source will be for the shopper “who is sophisticated, has a sensibility about fashion and lifestyle and may be familiar with eBay but maybe not the full extent of everything it has to offer,” says Meredith Barnett, the site’s editorial director.

We LOVE this idea. It’s a fab way for eBay to change its perception as a sort of second-hand auction site to the reality of it as an amazing place to find everything from top notch designer goodies to sold-out vintage classics. Beat you to that Chanel vintage handbag... [NY Times]


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