The Lowe down on Daisy for Vuitton!

06 November 2009

Daisy Lowe

It seems the folks at Louis Vuitton are really embracing a younger, edgier feel with their latest model choices. Not only was gap-toothed beauty Lara Stone announced as Madonna’s replacement for the face of the brand at the start of this week, but now model/It girl/all-round fashionista Daisy Lowe has also been enlisted to represent the luxury label. The rock chick daughter of Pearl Lowe, who we caught up with recently to chat about her new designs for Peacocks (check out Daisy smouldering in the ads), has been booked by LV to appear in a Miami photo shoot this weekend. Daisy’s agent told us;

'Daisy attended the Louis Vuitton show in Paris and wears their clothes, so she’s thrilled about being booked for this job. It’s a fantastic brand for her to be working for and she’s pleased to be flying the British flag for such a world wide label.'

The shoot will form part of a press kit to advertise a new beach range including ready-to-wear items, shoes, accessories and bags. The LV beach wear won’t hit stores until April 2010, but the press kits plus Daisy photos will be doing the industry rounds in January so fingers crossed we'll get our mitts on them in the new year.


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