Donatella Versace’s not as strong as you think

06 November 2009


Donatella Versace used to prefer life in the background. It might be hard to imagine now as she is the perfect ambassador for Versace, the brand she has reigned over since her brother. Gianni’s, tragic murder 12 years ago. But according to a recent interview, Donatella worked as his ‘sounding board and muse’, but had to step up to the challenge when she took over;'It was not easy to believe in myself or the future. Everyone was looking at me like a savior, and I had to have this image of this powerful strong woman, which I am not.’ But there was little choice; ‘I had to do it, at first for Gianni, and also for my children.’ And as the credit crunch has taken hold she really has had to powerfully lead Versace into a newly shaped economy. 'In business you cannot just dream about the economy returning, something nobody in the world is saying for sure will happen,' said Versace’s Chief Executive, Gian Giacomo Ferraris. 'A responsible person has to face reality and act according to reality. But Versace also, as a fashion company, needs to go back to being a trendsetter in creative terms.' And we know that Donatella can rise and rise and rise to the challenge. [NY Times]


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