FIRST LOOK: Sonia Rykiel for H&M!

29 October 2009

sonia rykiel

Only another month to go, people. Roll on 5 December when we will FINALLY be able to get our hands on the Sonia Rykiel for H&M lingerie range. And by the look of these ad pics, we won’t be disappointed. Black pieces with baby pink rosette corsages as modelled by Lara Stone, Caroline Trentini and Anne Vyalitsyna… beautiful.

'This collaboration fits perfectly with our philosophy,' says Nathalie Rykiel, president of Sonia Rykiel, on the line. 'The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.'

The underwear will be available in 1,500 H&M stores worldwide as well as in major Sonia Rykiel boutiques, so hopefully we’ll have no problem getting a set just in time for Christmas. But the subsequent knitwear collection that’s being unveiled in February 2010 will only be available in 250 H&M stores, so make sure you book the day off now! [Nitrolicious]



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