There’s nothing scarier than shoppers on a mission. Giant handbags being used to push everyone aside, three frantic women making a beeline for that one Burberry trench… it’s like that episode of Friends where Monica has to sit on a woman to get to her dream wedding dress, except perhaps without the whistles. So when we heard about the shopping rules that are being imposed for the launch of Jimmy Choo for H&M, well we breathed a huuuge sigh of relief. Okay, so they are for the American launch on November 14th but we reckon the same guidelines will apply come the Brit drop on the same day (yaaaaay).
'To create a better shopping experience for all customers', shoppers are encouraged to ‘Please wait in line and the H&M store staff will inform you how to shop’, while the first 160 people are given wristbands to give them access to a designated area for a specific time period. You can buy the whole Jimmy Choo collection, but only one item per product, i.e. you ain't getting more than one pair of those fabulous studded pumps. However, this only applies to shoes, bags and accessories, not clothes, phew.
This reminds us of the ‘organised shopping’ Topshop guidelines when the first La Moss collection was launched. We were all given wristbands, and could only browse for twenty minutes, before being allowed to try on a max of eight items and only buy five. There was even special staff and extra security trained for the event. We wonder what’s in store for the unveiling of Kate’s Christmas collection tomorrow… Well, whatever makes it easier for us to get our hands on the gorgeous new line, we’re 100% behind! [LondonPaper, CocoPerez]