28 October 2009


The man they call the “King Giorgio” in Italy, has admitted he is already considering who will take over the Armani fashion throne.

After a health scare earlier this year (he is still recovering from hepatitis), the 75 year old designer has had plenty of time to think about his legacy.

And now, he has revealed that he is searching for a successor to his business, which currently has an estimated annual turnover of $1.6 billion "I'm already organizing staff who will continue my work," the designer told reporters in Moscow yesterday. A notoriously shrewd businessman, Armani is not thought to be looking for a big name designer to take over from him. Industry insiders believe that he is grooming his nephew Andrea Camerana (who is currently vice president of marketing and licensing at the Armani group) to take over the company.


"I keep Andrea by my side because he is my nephew and I love him” said Armani last month, “and who knows, one day he could have a big opportunity in the company. However, for the moment, I prefer to keep him where he is, without giving him responsibilities that are too official. His official role is as my nephew, which is more than enough for many."

If this is the case, it wouldn’t be the first time a family member has taken over at a prestigious Milanese fashion house – from Miuccia Prada transforming her grandfather’s luxury luggage label to a full-blown ready to wear line to Donatella taking over her late brother’s label, we know that, when it comes to fashion, Italians like to keep in the family.

"Of course I am not eternal, there comes a time when you must hand it over”, said the designer yesterday. For now though, Armani has no intention of going anywhere. Dressed, as you would expect, in a fabulously sleek black suit, Armani joked with reporters "You see how I am, I don't look bad yet, do I?".


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