Gucci goes digital with Eyeweb sunglasses!

19 October 2009

Could this one possibly take over from dirtydirtydancing.com as our favourite new party site? Gucci has gone all tech-savvy on us and created a social networking site to celebrate the launch of its new sunglasses line, Eyeweb.

Users can upload photos online at guccieyeweb.com to share with friends and watch them in a slideshow over a 3D format of the Eyeweb glasses. You can add photos to a timeline as well as change which virtual city you’re in, which also alters the language and background music of the page. It's all very glam European party scene! The new glasses, designed by Gucci’s creative director Frida Giannini (who makes a cameo in one of the shots in the Milan section of the site), are inspired by all things digital and are all marked with the signature green and red stripes used on the website. They come in two models (male and female, distinguished by a single G hallmark for the boys, and a GG for the girls) and six colours, with three new models set to be introduced in spring 2010.

Gucci

'I designed these sunglasses and the accompanying social networking site with today's digital generation in mind. I hope that they will both enjoy wearing them and reflecting and connecting their own creativity with their friends around the world,' says Frida.

Gucci Eyeweb sunglasses will be priced at £135. To have a look around and see the great graphics for yourself, check out www.guccieyeweb.com.


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