Agent Provocateur founder leaves!

14 October 2009

joe corre

After 15 years of bringing us the most faaaabulous lingerie and some of the most scandalous but seductive ad campaigns (including Kate Moss’s acting debut in saucy The Four Dreams of Miss X promo films!) Joe Corre has decided to leave Agent Provocateur. The founder of the brand (who is the son of Vivienne Westwood and Sex Pistols ex-manager Malcolm McClaren) is moving on to work on other projects, leaving the label in the capable hands of Sarah Shotton, Agent Provocateur’s Head Creative Designer for the last 10 years.

'Corre has a menswear business, Child of the Jago, and he’s very much into music – he just wanted to do some other things,' said Garry Hogarth, the company’s CEO. Child of the Jago showed at London Fashion Week last month to rave reviews of its beautifully crafted tailoring. The label, named after a Victorian novel set in the slums of East London, also has a suitably eccentric store in Shoreditch, where vintage Teddy boy suits, Victorian peacoats, and original WW2 fighter pilot jackets sell next to the new menswear, and has already become something of cult shopping destination.

Meanwhile, Agent Provocateur is planning to launch a jewellery line at Christmas, and also have fragrance, vintage eyewear, bedding and umbrellas in the pipeline.


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