WOW! Grazia launches a fashion collection!

05 October 2009

 

the grazia exclusive collection

Big surprise: we spend a lot of time thinking about clothes at Grazia. Even while we’re still attending the catwalk shows, we’re walking around with a wish-list of fashion hits in our heads – the definitive pieces that we’d love to wear for the coming season: the perfect jacket, the ultimate coat, the most OTM dress, the totally to-die-for piece of statement jewellery. So we got to thinking – how would it be if we actually created those pieces?

Well, now we know – and it’s AMAZING!

the grazia exclusive collection

We’re ridiculously proud to be launching The Grazia Exclusive Collection – a capsule range of 11 bespoke pieces from Accessorize, ASOS, French Connection, M&S, Next, Oasis, Topshop, River Island, Wallis, Warehouse and Whistles. The Grazia fashion team has spent months collaborating with the design teams from our favourite high street stores to make our fashion wish-list a reality.

A limited number of each piece will go on sale at 9am tomorrow, on each of the individual retailers' sites, as well as in selected stores. The Collection will also be available to buy at www.graziadaily.co.uk/shop

jane bruton

Jane Bruton, Grazia’s editor-in-chief, is so enamoured with the clothes that she has already been rocking the Grazia Exclusive Collection’s coat by Whistles in the FROW at Stella McCartney’s show in Paris this morning (where, naturally, it’s been drawing admiring glances from other fashion insiders).

One fatal flaw: perhaps, not surprisingly, the pieces have also been going down very well in the Grazia offices too, and there’s already a growing list of advance orders from our staffers (especially for the Next sharp-shouldered jacket and the Warehouse sequinned dress).

the grazia exclusive collection

Our advice; hit the website tomorrow, we can’t promise we’ll have left you anything…

 

Photographer: Sarah Creswell

Model: Michele Ouellet @ Union Models


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