OK, so we always predicted big things for the +J collection for Uniqlo. And judging by the launch last Thursday we weren’t wrong, as a style-savvy queue meandered its way down 'Simon, our CEO, was working on the shop floor all day long – as were most of the head office staff, helping customers and finding sizes,' says Amy Howarth, Uniqlo’s head of marketing. 'It was really gratifying chatting to the customers, who were all so excited about the collection – some came in clutching tear-outs from Grazia!' Ehem, not that we’re taking the credit or anything…














