03 October 2009

Giles Deacon: "I didn't mind missing LFW"

giles deacon

During celebrations for 25 years of London Fashion Week, one of our favourite British designers was notable by his absence - Giles Deacon. The designer was across the Channel preparing for his Paris Fashion Week show on Thursday. And, during a quick catch-up with Grazia Daily, he admits he didn't particularly mind missing out…

GD: So were you disappointed to not make LFW this year?
Giles: No, not really because I was in Paris. The thing with fashion week is that we're always working. I heard there were some great shows though, and that it was a really buoyant event. I'm a big fan of Christopher [Kane]'s work and I think Roksanda [Ilincic] does some beautiful things. I also think Burberry put on a fantastic show getting that front row…

GD: You did launch a jewellery line at LFW though (which Grazia LOVED). Is there anything a fashion designer can achieve with jewellery that can't be achieved with clothing?
Giles: The jewellery is all part of the fashion and we incorporated some of our signature ideas into the pieces. You want to see people wearing your products so obviously accessibility is really important.

GD: You must have been over the moon to be given the ANDAM award [France’s annual fashion award which meant Giles received £137,000 to help fund a show at Paris Fashion Week]?
Giles: Yeah, being recognised by a particular group of people including LVMH, Gucci Group, Saks, L'Oreal Paris, you know, the boutique heavy-weight hitters...to have your work recognised by them is amazing.

GD: What was the first thing you thought to spend the money on?
Giles: Oh, just moving the studio to the Bahamas!

GD Having worked in Paris before [at Jean Charles De Castelbajac, and Louis Vuitton], the city must be special to you?
Giles: I have great friends there and have spent a lot of time going to the galleries and hanging out there. I just really enjoy the whole atmosphere and the feel of it, I find Paris really inspiring.

GD: Your collections are being produced with Castor in Italy now, aren't they?
Giles: Yes, the 'Made in Italy' thing has got a huge strength to it. It is important worldwide – you don't get that quality made elsewhere.

GD: You've designed for high street giant, New Look for two years now – how do you translate your style from catwalk to the high street?
Giles: I think as a designer you should be able to do whatever fits the brief; being one-dimensional doesn't really get you anywhere. You should be able to buy what the brief is, who you're working for and design for them, whether it's high street or super high-end. I have a really great relationship with New Look so would like to continue working with them.

GD: What's next for you, after Paris?
Giles: Well, I have four days off, so probably a holiday and then working on getting the next collection up and running!

GD: And finally, what's the one item we can't do without this winter?
Giles: A good brain!


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