+J mania at Uniqlo this morning!

01 October 2009

uniqlo

We blame ourselves (ahem)... Grazia has been banging on about +J, Uniqlo's new collection by the designer Jil Sander for a while now, and sure enough, when the collection finally hit stores this morning, there was mayhem!

Seems you lot were as excited to get your hands on those sleek tailored pieces as we were. Hence the queue, which started at 8am, and stretched down Oxford Street. The first couple in the line had jetted in specially from Scotland first thing this morning!

And what a line! Grazia couldn't help noticing how incredibly cool everyone looked; all minimalist tailoring and brogues in the oh-so-orderly queue (which is just as you'd expect from fans of Sander's signature quiet cool).

Inside the store, that quiet cool was somewhat lost as shoppers rushed to grab themselves some +J. The most wanted pieces? The crombie-style wool coat and the tux-style shirts. Super-cool.


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