28 September 2009

FIRST LOOK: Orange Snow

orangesnow

Ferretting around the backstreets of London Fashion Week brings rich rewards. Way off the beaten track was an Aladdin’s Cave of goodies put together by none other than Iain R Webb. You may remember him as fashion director of The Times or fashion director of Elle. He is known in the industry as the owner of one of the best ‘eyes’ in the business. Since leaving Elle three years ago, he has been busy writing a book and curating a retrospective about the work of Bill Gibb at the Museum of Costume in Bath (which runs until the 15th November by the way so if you haven’t had a chance to see it get on down there).

orangesnow

But Orangesnowstore is his latest baby. Billed as a gallery boutique, it debuted in London last week in a pop up venue in East London’s Featherstone St. Just inside the door there was a wall of framed antimaccassars and doileys, all customised by Mr Webb himself with witty appliquéd messages. Don’t believe me? I saw him in the basement with my very own eyes busy at the sewing machine and ironing board. Another frame makes someone’s abandoned needlework worthy of the wall space it was undoubtedly intended for, now that the half finished birds of paradise are sweeping beneath the caption ‘Bored Now’ added by Iain.

orangesnow

Further inside were t shirts, trimmed with vintage brocades, Glamoraks (chic-ed up parkas to you and me) individualised with precious silks and any number of projects in progress. In Iain Webb’s hands, a forgotten prom dress meets a modern sweatshirt and gets to be loved again.

The Orangesnowstore is coming to west London soon. But you can see and buy the entire range on www.orangesnowstore.com
Prices range form £50 - £500.


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