One of the most striking and successful Hollywood actresses of our time, it was hardly surprising that British fashion house Pringle of Scotland announced Tilda Swinton as the face of their S/S 2010 campaign back in July. And with dramatic images shot against a sensual Highland backdrop by renowned photographer Ryan McGinley, who has also directed a short film featuring Tilda for the campaign, Pringle’s new season aesthetic is a far cry from the heavily stylised images of Pixie Geldof and Daisy Lowe we saw just six months ago.
Heralding the brand’s return to London Fashion Week, we were treated to an audience with McGinley and the Oscar winner at
Tilda’s tactile relationship with McGinley has clearly had an impact on the success of the film. For most of the interview he remains quiet with his arm round her shoulders, telling us only that she needed little direction as “she always gives me something I don’t expect”. Their mutual appreciation for the beauty of the landscape is evident in the small gold charm hanging from Tilda’s wrist: “This gold bat charm on my bracelet is an original Ryan McGinley. Anyone who’s been in that cave is given one as a mark of a shared experience”.