Now that designers are live-streaming their new season catwalk presentations, you can finally see for yourself just how much fun Grazia has at the shows. In fact, thanks to designers like Isaac Mizrahi, Twenty8Twelve, and Ralph Lauren putting live footage of their shows online, you get all the best bits (awesome views of the clothes and front row schlebs) without any of the bad bits (2 hour delays, fashion students stealing your seats, achy feet etc).
But earlier this week, Burberry took live-streaming to a whole new level. Not only could Burberry fans worldwide watch the catwalk show in real time, they could also write feedback on the comments board – essentially reviewing the collection as it happened.
It is well known that fashion writing is one of the most difficult jobs in the world, right up there with brain surgery and astro-physics. And so, Grazia took a peek at the comments (no longer available on the Burberry website, although the video of the show can still be viewed). Here, we review the reviews….
It’s good to set the scene. Well done, Matthieu (France) ‘The Olsens are front row! Just spotted them,’ and Ey (Spain) ‘I love this song!’ [The Kooks' Sofa Song was the online soundtrack] At the best shows, the soundtrack makes you as happy as the clothes.
While we also covet many of the pieces we see, we suggest trying to maintain an air of professionalism when writing. We’re talking to you Simone (Amsterdam) ‘I want that bag’. Ditto Dru (Los Angeles) ‘I love the quilted jacket. I want it.’ And sometimes it’s a thought, not a report, Karan (California) ‘I will look so hot with those shoes.’
Of course, it is important to highlight the standout pieces, Chic chic Chic (Paris) ‘That white trench is IT’, Laura (Belgium) ‘cute purple dress’. Styling details may reinforce the collection’s themes inikin (let the music begin) ‘socks and sandals looking so hot!’ and so can the show’s beauty template Michael (San Antonio) ‘The model’s hair adds that perfect effortlessness’.
Know your models Cynthia (New York) ‘Chanel Iman looking very clean and fresh with that make up’, but try to stay focused monbrielle (Mexico) ‘that guy was so handsome.’
Be prepared to make bold, sweeping statements, Boots (London) ‘the new minimalism’, or even go totally OTT DeGants (London) ‘the radiant metamorphosis of the female trench.’
Put the collection into the context of what’s currently happening in fashion, Michael (San Antonio) ‘Burberry’s interpretation of the big shoulder trend’, as well as the label’s previous collections, Marie Germany ‘great modern Burberry.’
If you love the collection, do let the designer know, Styleoracle (New York) ‘thank you Christopher! Wonderful!' But if you really love it, try and hold it together, Raphael (t.w. Taipei) ‘I am going to cry.’ It’s just not a good look for the FROW, darling…