Emma Watson slaves away for People Tree

24 September 2009

Emma Watson

There was no slacking off the design process for Emma Watson in the creation of her new range with People Tree, even as she prepared to start her first year at America’s prestigious (and Gossip Girl's namedrop) Brown University.

Emma attended every single design meeting over the five-month process,” Antony Waller at People Tree tells Grazia. “She doesn’t want to be known as a designer but wanted to give her input and ideas wherever she could.”

Getting us hooked on fair trade is the idea behind Emma’s new line for the green giants, whose clothes already give us that warm fuzzy feeling by merging style with caring for the planet. Ems, who graced the Burberry FROW on Tuesday and had a good chinwag with Anna Wintour, has helped design the clothing and accessories range which will be launched next year.

Emma has a big interest in fashion but she’s also passionate about the environment and humanitarian causes,” says Antony Waller at People Tree. “She approached us directly about creating a line to combine these two ideas. Obviously she is the target buyer age herself so she can relate to them and knows what they want to wear.”

Come the launch in February, get ready to see clothes for both sexes in pastels, blues and reds, with lots of casual jersey-based items. There’s also going to be a great jewellery collection with pieces made of sweet wrappers! Wonder if we get the sweets as well with those…


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