22 September 2009

Jimmy Choo needs YOU!

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If you’ve read this week’s issue of Grazia already, no doubt you’ll have been moved by the story on Bongeka Fentele, a 30-year-old who was raped by a stranger in her own home. Crucially, considering that almost one in five adults in South Africa are HIV positive, she was given PEP (post exposure prophylaxis) medication, which, if taken within 72 hours of being exposed to the HIV virus, prevents someone from contracting it. Bongeka got through her trauma and is now helping others by sharing her story. When Elton John and David Furnish heard her story last year, the couple launched a joint initiative with Jimmy Choo to set up Project PEP to raise awareness and money. It has led to Tamara Mellon launching a limited-edition line of Jimmy Choo shoes, bags and accessories that goes on sale at the end of October, with 25% of the net sales going to help the South African centre where Bongeka now works.

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But even though you’ll have to wait a while before you can get your hands on the coloured and covetable collection, which starts at £145 for a leather cuff, you can start helping to spread the message today. Jimmy Choo is asking all you fashionable folk to upload pictures of yourself or your shoes – anything that represents the theme, ‘You, your shoes and 72’ to their new website www.jimmychoo72.com. You’ll be in good company. The gorgeous Daisy Lowe and Alice Dellal have already uploaded theirs. And in return, you’ll automatically be entered into a competition to win exclusive Jimmy Choo goodies – and have your picture displayed at the launch party at Selfridges.

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And if you’re out-and-about at London Fashion Week today, look out for the PEP eco bags on front-row seats. It’s the best goodie bag you’ll receive all week – and we’re not just saying that because there’s an issue of Grazia in it too!

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