Alexa introduces her new Mulberry ‘It’ bag!

21 September 2009

Alexa Chung

Uh oh. You know how we told you ‘It’ bags were over? Well maybe they’re back for next spring. Or one is at least – Mulberry’s Alexa. Just hours after the fairground-inspired Mulberry presentation yesterday, at least three individuals were heard calculating how long they’d have to wait before getting their hands on one. So why is it so great? Well, other than the fact it’s the perfect slouchy satchel, with just a nod to that other Mulberry classic The Bayswater, it’s also inspired by Alexa Chung. (Hint’s in the name!). ‘Inspired by and named after British style icon Alexa Chung, it reflects one of our major seasonal themes of schoolgirl naivety and effortless charm,’ say Mulberry. But what does the girl herself make of having a bag named after her? ‘It’s such an honour. I had no idea they were doing it until they presented it to me. I asked if I could get involved with the design process and they said no!’ she told us at the Mulberry party last night – toting the Alexa bag, of course. ‘I’ve always carried around a men’s Mulberry briefcase that’s totally battered and they’ve taken inspiration from that apparently.’ Our only problem is going to be deciding whether to get it in soft, buttery leather or in shiny leopard leather… 

- Siam Goorwich


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