Louise Gray called her show “Oh No Babe, Sorry Bout That”, but there was nothing for her to be sorry about at all. In fact, we left her presentation feeling more jolly about the future of British fashion than we had for a while. SS10 in Gray’s eyes is a riot of colour and print, and fun, sexy clothes with more than an air of dishevelment.
Maybe it’s because she’s in love (there is a lot of love in the air amongst the fashion set this September) and has just got married, but there was a lot of joy in the way Louise finger painted the neon paint colours to the eyes of her models as make-up. Or how she asked 80’s and 90’s accessories doyenne Judy Blame (the stylist who ruled the 1980’s working with Neneh Cherry) to create shoes and bags for her, “inspired”, as Blame says, “by bits of tat.”
For her part, Louise Gray’s talent is currently on full beam. She is a print artist with a wonderful way with colour, and she really has got to grips with her art-form this season; namely loose, playful, artistic clothes with an 80’s and 90’s feel that are in fact anything but. Witness the loose cut zig-zag romper in painterly blue and pale yellow. Or the way one dress looks like a brocade corset over a crimson strapless chemise and a pencil skirt.
“I’ve really got to grips with who I imagine my girl to be. She is a very London girl, quite real. My inspiration?” At this point she waves her arm in a sweeping circle, and attempts to put into words what she means. “I was doodling, and doodling and didn’t stop. This is how it came out I’ve really worked on how I would wear it. How my friends would. Rolled up sleeves. Simple dresses that have a lot going on. Easy romper suits. Great loose T-shirts. The sort of stuff you want to wear immediately.” We couldn’t agree more.
- Melanie Rickey