Burberry’s creative director Christopher Bailey has revealed, exclusively to Grazia Daily, the venue for Burberry’s catwalk show on Tuesday, which is scheduled to close London Fashion Week’s historic 25th anniversary season. 'We are doing the show at the Chelsea College of Art and Design,' says Bailey. 'We’ve designed this incredible space within the parade ground, which is within walking distance of Horseferry House, our global headquarters (and where Grazia Daily is currently temporarily based).' Burberry has also announced that it will be sponsoring the Chelsea College of Art and Design’s 2010 Textile Competition next year, 'supporting emerging art talent in the UK'.
The hotly anticipated Burberry after-show party will take place at the same location, in the heart of Westminster, which Bailey describes as 'an iconic, great part of London with the Thames, the Houses of Parliament and Big Ben'. It is also the location of the label’s current ad campaign featuring Emma Watson.
The designer promised the party will be 'a celebration of British fashion, British creativity and of Burberry being back home in London and we are all so excited about it'. British style icons Agyness Deyn and Alexa Chung will both be DJing.
Mayor of London Boris Johnson made it clear that the capital is proud to have the 150-year-old label return to London Fashion Week. 'Burberry encapsulates the character of our city – mixing our glorious heritage with brilliant and cutting-edge style. The creative vision of Christopher Bailey has turned Burberry into one of the most influential labels in the world – its rise as a major global brand has been extraordinary. I am genuinely delighted it is returning to show in the capital, especially as we celebrate the 25th anniversary of London Fashion Week.' Fingers crossed we'll see you in the front row, Boris!