EXCLUSIVE: Henry Holland tells all about Debenhams!

15 September 2009

henry holland

‘It’s called H! – with an exclamation mark. We came up with that, and we liked it, 'cos it looks like it says “Hi!”, So it’s kind of funny.’

Henry Holland is talking exclusively to Grazia Daily about his new range for Debenhams (the deal, thought to be worth mega-bucks, will be announced later this morning). For Holland, ‘It’s just a way to expand the brand, and it will allow me to grow my own label [House of Holland] much more easily, and much better than I would have been able to do otherwise.’ Not that this is likely to put off fans of his brightly coloured ready-to-wear designs, but H! will be designed for a younger customer ‘literally teenagers; 17-24 year olds is the aim of the game’ says Holland. It’s going to be fun’. The collection will include ‘everything: shoes, bags, dresses, jackets, coats, accessories, beach bags, umbrellas, phone cases, watches…’ Um, anything you’re not doing? ‘Not bedding, no interiors stuff – yet’. Now Henry just needs to come up with a word to rhyme with 'Debenhams' for all those slogan tees…


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