Wow! Lindsay Lohan joins the Ungaro fashion team

09 September 2009

Lindsay Lohan

She may only have 'designing' a range of leggings on her resume but, last night, Lindsay Lohan landed a plum job at a major french fashion label. Bizarre rumours have been rumbling for a while that Emanuel Ungaro was going to hire Lindsay Lohan as some kind of creative consultant (no, really). And last night it was finally confirmed that the actress has been appointed Ungaro’s new 'artistic adviser', alongside the house’s new (and virtually unknown) Spanish designer Estrella Archs.

So what exactly does that mean? Over to Lindsay; who says she 'kind of oversees everything [Archs] does, while working with her. Different generations have different ideas.'

But the multi-year deal is more than just a spokesmodel role; Lindsay will not appear in advertising campaigns (we say, watch this space) and her list of duties includes making appearances, doing trunk shows, and 'be where the activities of the brand are', according to Ungaro’s chief executive officer Mounir Moufarrige told WWD.

And the 23-year-old seems to be confidently taking control of the direction of the label, saying she hopes to take Ungaro to a 'younger place' with a harder fashion edge.

Lohan is apparently already familiar with the 44-year-old label’s style. Lohan said her first fur coat was an Ungaro, which she purchased about 10 years ago, saying she prized its leopard spots and a pale pink lining that gave it its je ne sais quoi.

Exploiting the frenzy of publicity around tabloid-friendly party girls is a savvy move already employed by PPQ designer Amy Molyneux who currently works with Peaches Geldof, and will soon be collaborating with Amy Winehouse. Moufarrige is clearly excited by the what is likely to be the hypiest appointment in fashion this year: 'Everything we’re going to get is going to be a plus. I think the noise level around Lindsay will be very, very big.'

But before you dismiss this as just A Very Bad Idea, bear in mind that Moufarrige is the genius who replaced Karl Lagerfeld with Stella McCartney at Chloé.

Moufarrige insists the days of 'designers in their ivory towers' are over, adding that Lohan 'does have an eye [for fashion]… I like the way [Lohan] dresses. Her house [in Los Angeles] is a mini-department store. She changes outfits five times a day.'

Ungaro’s new designer, Archs, however, remains somewhat more reserved about the collaborative process asking, 'Have you ever met two women who agree completely about fashion?'

The pair are expected to take a bow together at the end of their first catwalk presentation in Paris on 4 Oct. We. Can’t. Wait.


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