04 September 2009

Hervé Léger comes to London

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Thanks to their miraculous ability to sculpt and smooth, Hervé Léger dresses have been spotted on a whole host of A-Listers, from Diane Kruger to Elle Macpherson. So imagine our delight when us mere mortals discovered transforming into glam goddesses will be just a stone’s throw (and a few £s) away. News has reached us that those miracle workers at Hervé Léger by Max Azria are opening their first UK store in London on 18 September, the eve of LFW (as if we needed another reason to celebrate!). Situated in Knightsbridge, the store will have two levels and its very own VIP area. Very swanky. ‘Femininity is the base of my inspiration and the rebirth of this brand, as I kept the couture spirit of Hervé Léger,’ says creative cirector, Max Azria. ‘I most definitely wanted a boutique in London, the capital of avant-gardism and creativity.' Bring on the bandage binding!

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- Jessica Vince


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