WOW! It's Fashionair!

03 September 2009

*smug* It may just be launching today, but we’ve already been secretly frolicking about on new fashion adventure playground Fashionair.com for a month now. It’s one of the perks of being BFF with the multi-media online fashion experience (Grazia Daily <3 Fashionair). And we can tell you, it is genius.

This site is making all our most stylish dreams come true – from a week spying in the wardrobe of fabulously dressed women (with quick shopping links to their favourite clothes and accessories) to must-see shows, the hottest style news and international style experts (Julia Restoin-Roitfeld and Ellen Von Unwerth, for instance) guiding you through the looks of the season.

Fashionair was dreamed up by 19 Entertainment founder Simon Fuller and Sojin Lee, who was Head of Retail and Buying at Net-a-Porter. Imagine the glamour and covetousness of net-a-porter.com mixed with the addictive entertainment of American Idol and you've got the idea. Yeah, it's lethal.

But don’t just take our word for it.. take a look at this exclusive-to-Grazia Daily video