GIVe gears up

28 August 2009

George Davies

As retail guru George Davies, founder of Next, George at Asda and M&S’s Per Una, gears up to launch his new high-street brand GIVe (30 September), we hear there are hectic preparations going on behind the scenes. The new store, which aims to bring ‘affordable luxury’ and ‘exceptional customer service’ to the high street, will centre on statement pieces and trends translated from the catwalk. Apparently, 1.8 million studs in total will be used on the sleeves of their new Studded knit. If you laid out all of their tissue paper from end to end it would span 1,500 catwalks. And over 30,000 metres of fabric are being sourced from Italy for the collection. We can’t show you the collection just yet (work’s still in progress!), but we’ll be giving you an exclusive first peek nearer the time. Log back here on 28 September for more!


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