LFW’s newest star gets her hands dirty!

27 August 2009

As part of London Fashion Week's 25th anniversary celebrations, Warehouse, Grazia, and the British Fashion Council joined forces in the nationwide search for the best of a new crop of British fashion talent. The winner was 22-year-old Ravensbourne College graduate Ruth Green. And with a London Fashion Week showcase in front of the world's fashion press to prepare for (three weeks tomorrow and counting!), she got straight down to work. Last time round, Ruth talked us through the whirlwind experience of her first week in the design process, then she sent off her samples, and today she reveals how she felt about the final fittings…


Hello! Today I met Sunyue from the factory in China for the first time, so she can now put a face to the name that has given them such tricky designs to try and re-create! We presented a few other specs that we had been working on and decided which yarns we want to use, ready for first samples. We’re waiting on tenterhooks for when we will receive the final 'sealer' samples, after which there is no more time for changes before my collection goes into production! Fingers crossed that the changes we have made to tension and fit have worked!

Had final fits today with Sunyue. The samples look AMAZING! Just a few changes now before bulk production starts next week. Got on the sewing machines to experiment with elastic shirring to try and exaggerate the effect seen on my original samples.

Handed over additional spec drawings to Sunyue and explained to her about the knit techniques being used. She then discussed with us how her factory could emulate a similar effect in bulk. I’m still getting used to designing things that are viable for bulk production. She also had some new yarn developments to show us – very nice!


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