Could YOU wear one outfit every day for a year?

17 August 2009

You know that all-too familiar feeling of staring bleakly into your overstuffed wardrobe wondering what your outfit for that day is going to be when you have ‘nothing' to wear? Well one woman has come up with a novel way of getting around it. Step forward Sheena Matheiken, an advertising exec from New York, who has pledged to wear the same little black dress every day for a year to raise money for charity. Designed by her friend Eliza Starbuck, Matheiken believes the style of the dress will help her take the sartorial plunge. ‘It's essentially a short-sleeved black mini-dress, but it's also reversible and it has buttons down one side so it can also be worn open as a tunic.'

But before you're worrying about how she's going to cope with washing/dry cleaning trips, Matheiken has seven exact copies of the dress to rotate throughout the 365 days she plans on wearing it. Currently three months into what she's dubbed ‘The Uniform Project', she's teamed it with everything from headpieces and silk scarves to vintage lace collars and coloured tights. And every day Metheiken puts a dollar aside and posts a picture of her outfit online. ‘There's this misguided notion that charity work has to be depressing,' she says. ‘I want to show that it can be fun and inspiring and make the model of giving back less daunting.' But don't think that this uniform is making her mornings easier. Apparently getting dressed now takes far longer than it used to as she spends half an hour everyday thinking about her outfit. (Well where's the use in that?) It's forcing me to be creative, to try out looks that I'd never previously have imagined. There's not much that I miss from my old wardrobe." So what do you think: madness or genius?


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