LFW’s newest star gets busy

14 August 2009

As part of London Fashion Week's 25th anniversary celebrations, Warehouse, Grazia, and the British Fashion Council joined forces in the nationwide search for the best of a new crop of British fashion talent. The winner was 22-year-old Ravensbourne College graduate Ruth Green. And with a London Fashion Week showcase in front of the world's fashion press to prepare for, she got straight down to work. Here, Ruth tells us about the first few days of madness and what it's like to prepare for seeing her collection in 10 flagship Warehouse stores nationwide. Don't forget to check back next week for the next episode in her design diary!


Day 1
Since appearing in front of the panel I have been working with the team, going through my collection garment by garment and discussing any changes that need to be made. I've also been working on specs and sample swatches to send to the factory. It's been really interesting to think about my work in a different way - in terms of hanger appeal and creating pieces that are wearable yet still maintaining the vibe and feel of my collection. I can't wait to see what happens and for first samples to arrive. It's going to be so strange holding them! I'm going to make a timetable today as there is so much exciting stuff on the horizon I don't want to miss it! Spending some time in each of the different departments at Warehouse is going to be really good too as I will be able to see what happens across the company as a whole.

Day 7
My first week is drawing to a close and I can't believe how fast it has gone! I've been spending most of my time up with the design team. The knitwear designer Amelia went to Pitti Filati (a twice yearly trend forecasting show for knitwear) in Florence, so when she got back we sat and talked about what she had seen there and started thinking about which were the key points to develop. I've also had a full tour of everywhere and everyone at Warehouse, and luckily everyone's been lovely. I also went through the trend stories for next spring/ summer, before starting to do my own research and get the main ideas that I am now designing from.

Can't wait for next week when the first samples of my pieces come back so we can see how the substitute yarns are turning out, I can also send my more complicated prototypes to the factory so they can try and figure out all the different stitch patterns. Bring on week two!


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.