She's done music and is about to break TV with a guest judging slot on American Idol, but it seems Victoria Beckham is determined to concentrate on her one true love: designing. Fresh from the success of her latest sell-out dress collection, Victoria is focusing her attentions on her fashion line, which she will show again at New York Fashion Week. So dedicated is Victoria that she's decided to give up her role as the leading lady in the Emporio Armani advertising campaign to give her more time to devote to the range. (We're thinking getting out of doing hours on the treadmill can't have been a bad incentive either). Replacements are apparently already being lined up, amongst the suggestions young smoking actress Megan Fox, who let's remember, sat front row and centre at the Armani Prive couture show in Paris last month. Or could this be the chance for Mr Armani to make those rumours about new face of the perfume Angelina Jolie step into the limelight with an underwear campaign? We can't lie, we wouldn't mind seeing her side by side with David Beckham. Because, thank goodness, Victoria's husband will still retain his contract with Armani. We don't think we could cope losing an opportunity to see him stripped down to his boxers. [WWD, News of the World]
Victoria Beckham quits Armani to focus on designing
10 August 2009
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