Alexa Chung scores DKNY Jeans campaign

30 July 2009

Alexa Chung

Congratulations to Alexa Chung. Because, if scoring her first big fashion campaign with DKNY Jeans isn't proof she's broken America after moving out there earlier this year, we don't know what is... The TV presenter replaces Daisy Lowe as the ‘It Brit' contingent of the new-season campaign, which has been shot on the streets of New York again by The Sartorialist, Scott Schuman. Wearing DKNY Jeans leather trousers and a belted grey coat, Alexa looks like she's embraced New York style - going for a harder edge than her usual flea-market finds. It marks a full circle for the It's On With Alexa Chung presenter, who started her career as a model but gave it up because it was ‘too stifling'. Mind you, when you're being offered the chance to walk the Vivienne Westwood show and picked by legend Donna Karan to represent her brand, it's not hard to see why you'd resume your place in front of the lens. And something tells us this won't be the only campaign Alexa will front whilst Stateside...


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