New York Fashion Week in crisis

29 July 2009

New York Fashion Week New York Fashion Week

While we are gearing up for what could be the best London Fashion Week in all of its 25 years, New York seems to be having a little panic about theirs. The CFDA held a ‘crisis meeting' to discuss whether fashion week was still relevant. Chaired by CFDA president, Diane von Furstenberg, the question on everyone's lips seemed to be how can we make it easier for consumers to understand? ‘We design for the consumer, and right now, I believe the consumer is completely confused,' Donna Karan said, explaining that shoppers have no idea what season they are looking at or buying. 'We should truly focus on the problem and the solution. The consumer has been trained to buy on sale. The clothes in stores are not in season, so she is confused. Why should she go out and spend money early in the season, when in fact come September and October, when the season actually changes, the next season is there and it's called resort? We are putting all the energy into something that the consumer isn't really getting, because by then it's on sale.' Phew, even we're confused by that! Basically, because designers show their new collections six months before they go on sale, and the power of the internet, shoppers can be bored of a collection before it hits the shop floors – well we are a fickle and easily bored lot. Diane von Furstenberg even suggested that in the future there could be one Fashion Week for press and buyers, and another one for shoppers. Imagine! The exclusive world of catwalk shows, throws its doors open to the masses – imagine the queues! But DVF also added ‘one thing that we can do and that I would like to do is make New York Fashion Week the most dynamic fashion week in the world.' Well, we'd love to see that, but we think that London will be up to the challenge. 


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