Tilda Swinton is Pringle’s new poster girl

15 July 2009

Tilda Swinton

We're constantly surprised by Tilda Swinton's fashion choices. She's not afraid of going full-on glamour – wearing Couture during Cannes, for example – but she'll channel edgy new designers like Haider Ackermann too and even put in a request for a Pam Hogg jumpsuit. And she's done it again with her latest fashion news – that she's the new face of Pringle of Scotland's spring 2010 campaign. ‘We want to show people that Pringle is a Scottish brand, but go a little bit deeper. We don't want to go away from [our traditional customers] – we believe Tilda is more inclusive, as both young and more mature people identify with her acting,' said Benoit Duverger, director of global communications at Pringle, of the actress who replaces Pixie Geldof, Daisy Lowe and Lydia Hearst. The shoot will take place in the Scottish highlands, reflecting the rich heritage of the fashion brand, along with an accompanying video, and will be shown at London Fashion Week in September to celebrate Pringle's return to the capital. We're looking forward to seeing how Tilda interprets those chunky knits... [WWD]

tilda Tilda Swinton Tilda Swinton


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