Revealed: Madonna’s A/W ’09 campaign for Louis Vuitton

01 July 2009

When we heard that Madonna was shooting her second advertising campaign for Louis Vuitton, we wondered how she would follow up her leg-splitting debut. But as the new pictures are released, it's revealed that the luxury goods brand have chosen to take it in a different direction. Gone is the Parisian café setting with Madonna playing the femme fatale, instead photographer Steven Meisel has captured the singer lounging in solarised images that enhance the colours and brights of the collection. ‘It gives something very graphic, more edgy,' Antoine Arnault, Louis Vuitton's communication director revealed. ‘Everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.' We're sure that the reaction to this campaign will be the same, because... we want the Madonna studded gloves, we want the Madonna ‘ears'! Please.


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