Revealed: Madonna’s A/W ’09 campaign for Louis Vuitton

When we heard that Madonna was shooting her second advertising campaign for Louis Vuitton, we wondered how she would follow up her leg-splitting debut. But as the new pictures are released, it's revealed that the luxury goods brand have chosen to take it in a different direction. Gone is the Parisian café setting with Madonna playing the femme fatale, instead photographer Steven Meisel has captured the singer lounging in solarised images that enhance the colours and brights of the collection. ‘It gives something very graphic, more edgy,' Antoine Arnault, Louis Vuitton's communication director revealed. ‘Everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.' We're sure that the reaction to this campaign will be the same, because... we want the Madonna studded gloves, we want the Madonna ‘ears'! Please.


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  • The Louis bags are getting better and better...I love the raspberry studded '2 in 1'bag and the gold sequinned pochette accessoires...I had better start saving!
    stylish
  • I love the slightly surreal edge to these photos. Amazing photography, amazing styling, amazing direction. Its all so fabulous and dreamy.
    fashionrat
  • Yeah the photography is good + the effects. But will Madonna ever grow up?
    samirox2200
  • She looks like Sophie Dahl in these photos, only, Sophie is just so naturally yummy
    MsCrow
  • She looks so perfect, like a doll. The photography's amazing and that raspberry bag is fabby
    chanelgirl
  • Can we please take her out the photos and leave the BAGS only please...
    GW99
  • I agree about the LV haute stuff getting better and better, they're just so indulgent and luxurious. Much prefer this direction to the WAGgy/R&B Stephen Sprouse stuff, and if you can afford the really special items from LV then I really don't know why you'd go anywhere else.
    SassyJ
  • I think Madonna looks stunning although I'm not really a lover of LVMH.
    Patra
  • A bit 'too' photoshopped when you look at her hands...what have they done to the poor woman's fingers?
    Love, love love the special metalic effects.
    elsiee
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