Last time we saw Bruno up close he was duping designer Jean-Charles de Castelbajac's security and crashing his catwalk at Paris Fashion Week. And for the premiere of the Bruno movie in London last night Sacha Baron Cohen made a similarly bold fashion statement. He marched into Leicester Square wearing a bearskin hat and leather Beefeater-style hot-pants and added a bit of Bruno controversy with a speech that said he wanted to makeover Gordon Brown and dissed Pixie Geldof as a D-lister. Luckily, that was before the Geldof girl turned up (that pink hair dye take longer than expected, Pixie?) alongside her sister Peaches, wearing a Dolce & Gabbana dress styled to look like a wedding dress with a veil and garland of flowers, and her ‘girlfriend' LA stylist Sandra S in matching get-up. (Trying to upstage Bruno will never work...) But back to Bruno – and his new-found status as a fashion icon. ‘Ze Clarkson Wertzen, Frederick Fut zburger and, you know, ze Buntenbreck,' he said when asked who his favourite British designers were. OK... and the movie itself? Hilarious and outlandish but the jury's still out. As Henry Holland tweeted: ‘Trying to decide if the film was good or just offensive and uncomfortable.' We're with you. And we couldn't help but feel it's a shame there wasn't more of Bruno's Fashion Week antics. The Jean-Charles de Castelbajac and Stella McCartney section has been cut. But the original catwalk crashing at Agatha Ruiz de la Prada in Milan lives up to expectations... Check out who was at last night's premiere below.