17 June 2009

Breaking news: H&M to collaborate with Jimmy Choo!

Jimmy Choo Jimmy Choo

Let your toast get cold, kids, because we interrupt your morning routine to bring you amazingly exciting fashion news that's just landed in our inbox! H&M have announced that their next designer collaboration is with British accessory brand Jimmy Choo! Now breathe... They will create cut-price versions of their famously exquisite shoes and bags but, to celebrate the fact that this is the first time H&M has collaborated with an accessories brand, Jimmy Choo will also extend its design vision to include women's clothing, too. Men's shoes, bags and accessories will also drop into the stores around the world on the same day, Saturday 14 November 2009. ‘We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!' says founder and president of Jimmy Choo, Tamara Mellon. ‘We adore Jimmy Choo's shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits,' Margareta van den Bosch, creative director of H&M, continued. ‘I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around. This collaboration is particularly exciting because it's our first shoe designer collection. It's a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.' And it's a joy to receive them, Margareta. We're counting the days already. But does this mean those Missoni rumours are out the window?

Jimmy Choo

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