We got a sneak peak at Fashionair last week and have to alert fashion addicts out there that you are in for a treat. The brainchild of Simon Fuller (he who launched the Spice Girls and Pop Idol, and backs Roland Mouret and Victoria Beckham's collection) and Sojin Lee (ex Chanel and Net A Porter), the site will go live in September. Packed full of fashion news, shopping, styling tips, backstage access, exclusive interviews and cosy chats with our favourite fashion icons, it is bound to become addictive. Each feature is presented in bite-sized five minute telly slots accessible by clicking on the home page. You can enjoy it as pure fashion eye candy. But if you are moved to make a purchase, you have a click to buy option on every single piece of merchandise. Fancy any of the shoes in the shoe special? They are yours at the flick of your mouse. Want a closer look at Anna Sui's apartment? She herself gives you a guided tour. Need to know what is making Giles tick this season? Tune in for a heart to heart. And the beauty of it all is you can do it any time of the day or night, anywhere you please. OK, so maybe you can't take it to your bubble bath with a glass of chardonnay (computer screens HATE steam). But we are all looking forward to long winter evenings snuggled up with our laptops and Fashionair.
- Paula Reed, Style Director