You were probably as surprised as we were when news broke that Liam Gallagher was launching his very own clothing line Pretty Green. But after reports that the label's website crashed due to demand the day it went live, it turns out that the Oasis frontman is ‘proper serious' about its future: 'On one of our websites there's an advert, "Buy Oasis-style clothes". I clicked on it and there's all these idiots ripping off the clothes I've been buying. So I just thought, "Right, we've got to nail this and do it proper."' But don't be getting any ideas that he'll be coming over all high-fashion on us, because despite the fact he describes Donatella Versace as ‘cool, man', he still maintains that ‘it's all a bit silly. They take themselves f***ing seriously, don't they?" Hmmm. That's no way to get in with the fash-pack now, Liam...
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