When Burberry announced they were moving the Prorsum S/S '10 show from Milan to London Fashion Week this season to celebrate 25 years of British fashion, we didn't think it could get any better. We were wrong. Now Matthew Williamson has announced that he too will be coming home from New York to show in London in September.
‘We've been thinking about it for a while but when we heard about the British Fashion Council's plans to celebrate the 25th anniversary of London Fashion Week, it felt like the right time to move back,' Matthew revealed to Grazia. ‘There's a great pool of emerging talent in London and the powerhouse of Burberry is coming back too, so we fall in the middle of those two extremes and wanted to be part of this great celebration.'
Though Matthew launched his career as a solo designer in London in 1997, with his ‘Electric Angels' collection in which Kate Moss modelled, he moved to New York in 2002 – returning to London only once, in September 2007, for a show that marked his 10th anniversary (when Prince played to a startled, but delighted, audience). ‘There's not a huge difference between New York and London in terms of vibes, but it'll be nice not to have jet lag and to be showing around the corner from home, so I can pop back for a cup of tea!' Matthew told us. ‘But I've been showing in New York for six years now so the collection has evolved. It's become more of a wardrobe, a more polished collection, and I'm hoping to bring that back with a show that's really slick.'
Though Matthew has already completed the sketches for the show and the designs are going into production, he's keeping tight-lipped about what we can expect. One thing is certain though – the front row will be packed with Matthew's A-list supporters, from old friend Sienna Miller to new ‘muse' Leigh Lezark. ‘I'm excited to see what Sienna will do for her second show at London Fashion Week. We talk about clothes and fashion all the time in a casual way, but it's never some sort of calculated mastermind as we have very separate aesthetics,' he said. ‘As for Leigh, she's a recent friend of mine. She expressed an interest in the collection, we met and we decided to do a shoot together. By her own admission she's not used to wearing bright and vibrant colours but she brings a new dimension to the clothes and I love how she puts them on.'
And with that, Matthew's off. Back to work on his collection and scour locations for an appropriate venue...