22 May 2009

Amy Winehouse doing fashion line for PPQ

Amy Molyneaux Amy Winehouse

Karl Lagerfeld's called her his muse - sending Chanel models down the catwalk with Amy Winehouse-style beehives. Jonathan Kelsey designed the ‘Amy' shoe in her honour. She's sung for the fashion crowd at a Fendi party in Paris Fashion Week and practically made the Preen Power dress famous when she rocked it on the red carpet at the Brits. But since Amy Winehouse spiralled into a vicious cycle of drugs and drink, her style status has waned somewhat. Until now. We've just discovered the singer is teaming up with PPQ to create her own fashion range. ‘There have been talks with Amy and we are now in the first stages of the project,' Amy Molyneaux, one half of PPQ design duo,told us at the Mulberry Romance party. ‘The range will be all about high-end statement pieces, inspired by Amy's style. For example maybe an amazing piece of jewellery like a bracelet or a dress. It's going to be distributed online, we are going to be providing all materials and doing the design, but Amy will definitely be involved in the creative process. It will be very different to Peaches' line for PPQ as that was more of a diffusion line - this will be a homage to Amy's look.' Makes sense considering it's the label of choice for the young London music/scenester crowd, and hopefully this could be a turning point for Amy - first the fashion, then the music...

- Emily Maddick


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