15 May 2009

Gucci saves the planet...

...And it's not a case of handbags at dawn if that's what you're thinking. In honour of the unique upcoming environmental flick HOME – which aims to increase environmental awareness using aerial footage of over 50 countries – Gucci's creative director Frida Giannini has designed a limited-edition T-shirt to be sold worldwide. Using 100% organic cotton and natural dyes in recyclable packaging, the T-shirt features the iconic GG symbol, combined with the film's official HOME logo and the names of each country that appears in the film printed on the back. It's on sale from 25 May at selected stores and Gucci.com for just £115, all profits will be donated to Goodplanet.org. Now if that isn't a reason to shop, we don't know what is...


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