Agyness Deyn’s new high-street campaign!

15 May 2009


Wow! Agyness Deyn is so huge she barely even walks the catwalk these days – and when she does it's for best mate Henry Holland or brands like Anna Sui. As for her ad campaigns: they include everything from Burberry to Jean Paul Gaultier. But it looks like the British supermodel hasn't forgotten her roots on the good old high street. She's just become the new face of Uniqlo's high-summer sports range. ‘Agyness reflects a fresh, youthful and vibrant side of life, which was perfect for the campaign,' says head of press and marketing Amy Howarth of the collection, which launches on 1 June. Now, we've always loved Uniqlo for their colour-pop basics and cheap cashmere fixes, but in recent months it seems the Japanese brand just keeps getting cooler and cooler. They've collaborated with designers du jour Phillip Lim and Alexander Wang, bagged the legendary Jil Sander as their new creative consultant – and now Agyness is their leading lady. We're in heaven. Oh, other than the fact we can't for love nor money get our hands on their gorgeous, we've-wanted-forever pink skinny jeans... [WWD]


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