Forget Chelsea. Louis Vuitton is putting on the chicest and most alternative flower show in London next week – at their new store in the Village at Westfield shopping centre. The luxury fashion house has commissioned Turner Prize winning modern artist Jeremy Deller to create an urban garden which will sprawl from the doors of the store into the central atrium in West London for two weeks from 19 May. ‘A good garden is a work of art in itself and the British love of gardens extends from the practical allotment to the manicured lawn,' explains Jeremy. ‘In London we have to appreciate nature wherever we can find it and my installation will reflect this; combining the strange beauty of the scarecrow with a mobile urban vegetable patch.' The garden – which will be constructed overnight Monday – will be donated to the local community in Hammersmith as part of a regeneration project. It's not the first time Louis Vuitton have collaborated with an artist: last year the Stephen Sprouse collection flew out of the store.
The Louis Vuitton flower show!
14 May 2009
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