VIDEO: Matthew Williamson for H&M advert

06 May 2009

When we bumped into Matthew Williamson on his way back from South Africa and he told us he'd be appearing in the adverts for his H&M collection – exploding from a shooting star, no less – we could never have imagined this. The new advert, filmed in Brazil with Daria Werbowy, has just hit our inboxes and, true to his word, Matthew emblazons the sky, crashes into the earth and emerges from a crater dressed in his own H&M menswear. He's on a mission to save us from our boring fashion routines. It certainly entertained us for a minute in a post-carbs lunch slump...


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