Five Minutes with: Jasmine Al Fayed

23 April 2009


Yep, no doubt you'll recognise Jasmine's surname. So let's get that out of the way - she is indeed the daughter of Harrods owner Mohamed Al Fayed. But in her other life, Jasmine is designer, creative director and CEO of her own fashion line, Jasmine Di Milo. (And one busy lady). Her signature hits – diaphanous silky gowns, soft tailoring and perfect cocktail dresses – are full on glam-Cannes-yacht-party but they're never far away from Jasmine's inner rock chick either, catching the attention recently of Sienna Miller, Anne Hathaway and Thandie Newton. So as her label is fast becoming the go-to brand for the hot young international scene with disposable cash to burn and a party to rock, we decided to catch five minutes of her time to chat all things fashion.

Talk us through the inspiration behind your latest collection, ‘Long Night Moon'.
It's three different stories that work together: first ‘Black Rose', then ‘Velvet' and lastly ‘Cathedral Cut-Outs', with details like black intricately cut-out panelling. The general inspiration is about the relationship between woman and the moon. I'm really interested in the lunar calendar, the moon's effect on our psyche and mood, how we are drawn into the moon emotionally. It's quite an evocative and mystical subject.

And from that collection, which is your favourite piece?
The deep river green chiffon dress with a black waist corset is my favourite. The corset is made out of this chain-mail fabric, which I developed myself. It looks so glamorous, like it's made out of diamonds.

When you see A-list stars wearing your dresses to big events around the globe, how does it make you feel?
It's incredibly flattering. The support that some stars have for young designers makes me really happy. We're not like the big fashion houses who can arrange the luxury of getting dresses on to famous bodies. These ladies are choosing the brand for themselves, which is great and keeps the merit of your designs going.

Who is the Jasmine Di Milo woman?
She's like a woman-child. Wicked, adventurous and with a free spirit. I'd like to think of her as a Parisian uptown girl who hangs out with a Tokyo downtown girl!

What is your failsafe styling tip?
It's tricky to pick one rule to apply to all outfits. But if there's one thing that makes everything look good, it's a beautiful brow!

What are the last three things you bought?
A new Apple MAC. Don't ask me the style number though!
A Longchamp and Jeremy Scott print aeroplane bag.
I also bought a vintage dress recently for my friend's wedding. It's a gorgeous silk floral in magenta, cream, purple and black.

What's on your lust list for summer?
One of my suitcases – it's called the Tour Bag – and it's a really retro, velvet piece of luggage. It's made to measure to fit exactly into overhead storage. Practical and glam!

Just like you, Jasmine...


- Hannah Almassi


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