Rachel Zoe to design own fashion line

30 March 2009

rachel zoe

The Rachel Zoe empire grows stronger with each LA sun-filled second, and now, to tighten her rule over all things fashion, Zoe is creating her own clothing range. And get this: it won't be extend-your-mortgage-sell-your-boyfriend's-car price points either. The stylist to the stars will be creating a supposedly accessible range of clothing, jewellery, bags and a fragrance for good measure. 'It will be absolutely, 100% accessible fashion for sure – for everybody. There's no reason for me to do a luxury-level design. That's not who I am. I don't think it's what people want from me. I think that I would need to give people that fantasy becoming a reality.' Too true, Rachel, too true. Rumour has it the label will be called I Die (one of Zoe's trademarks along with BANANAS). And if we can get Nicole Richie's style for a fraction of the price, we'd be bananas not to-die-for it! (The Cut)


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