27 March 2009

Lookbook of the week: JF & Son

Maybe it's because it's Friday, or payday, or we're already tired at the sight of pre summer sales popping up on the high street - but we want to indulge in something special. Something covetable. So we'd like you to turn your attention to new brand on the horizon, JF & Son - because not only do they produce luxe-casual pieces that'll be on your bod more than they'll languish in your wardrobe, but they've got a resourceful, anti-recession and ethical thing going on too. And there's not a touch of hemp in sight! Now that is some serious fashion smarts. Set up by New Yorkers Katie King and Jesse Finkelstein a year and a half ago, the brand has developed a style full of signature sleek tailoring with ultra-fem detailing. They are simple clothes for anything but simple girls. Think slinky fabrics, sequins (which btw are made from recycled plastic bags!) and the best everyday dresses we've seen in ages. And ok, it's a more expensive than a trip to Zara, but these aren't transient trend pieces, they are keepers! Prices approx start £200 - £600. Stockist: http://www.ninaandlola.com/, More info: http://www.jfandson.com/


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